Skip to content

Commerce notes

The thinking
behind the direction.

A short reading collection on clear information, connected preparation, and the role of customer trust.

OECD / 2016

Clear information in e-commerce

The OECD recommendation discusses information about a business and its offer, along with communication, payment, and ways of resolving problems. We use it as a general reference for the questions a customer experience should make understandable.

Read the recommendation

UNCTAD / 2022

Readiness connects several moving parts

UNCTAD’s eTrade readiness work considers strategy, infrastructure, logistics, payments, skills, and other conditions together. It offers a wider view of the preparation behind digital commerce.

Read the readiness report

UNCTAD / 2021

Trust extends to the response

This research paper examines online dispute resolution as part of consumer trust. It is a useful reminder to consider how customers can communicate and seek help when something needs attention.

Read the research paper

ICC

Responsible brand communication

ICC’s marketing guidance emphasises honest and truthful communication. It informs our intention to describe the business with clear, supportable claims as it develops.

Explore the guidance

Sources checked on 1 October 2026. These are independently published references; inclusion does not imply partnership, endorsement, or a certification of Anran Shop.